JUST POST! Broker Starter Posts
Blog Post: Boost Your Business Brokerage with Facebook: Weekly Posting Guide
When it comes to business prospecting on Facebook, the most important step is simple: take action and just post! Whether you're a Facebook pro or new to the platform, consistency is key. Facebook offers incredible tools, like Marketplace, that let you reach business owners directly—regardless of your friend count.
Forget overthinking your network size or worrying about your personal account for now. The goal is to post content that invites engagement and builds visibility. To help you get started, here’s a weekly posting guide designed to connect you with business owners ready to sell.
Weekly Facebook Post Ideas for Business Brokers
These posts are crafted to attract business owners considering selling while showcasing your expertise and approachability.
Week 1: Absentee Owner Business Opportunities
"I’m looking to buy an absentee-owner business! If you know anyone who might be looking to step away from their business, I would love to chat. Let’s connect and explore the possibilities!"
Goal: Attract absentee owners ready to retire or step away.
Tone: Direct and straightforward.
Week 2: Partner for Local Business Ventures
"I’ve got a few opportunities for a local business but might need a partner to take the reins. Anyone looking to escape corporate life and make a move into owning a business? Let’s chat!"
Goal: Appeal to corporate professionals considering business ownership and owners open to partnerships.
Tone: Lighthearted and engaging.
Week 3: Serious Buyers Are Ready
"I’ve got some serious buyers ready to purchase a business, but I’m struggling to find any local options! If you or someone you know is thinking about selling, let’s talk. I’d love to help make the process smooth!"
Goal: Drive urgency and connect with owners hesitant to sell.
Tone: Urgent and proactive.
Week 4: Helping Business Owners Retire
"I’m looking to help someone retire and sell their (Your Niche) business for top dollar. If you or anyone you know is considering stepping away from their business, I’d love to talk!"
Goal: Connect with owners planning for retirement and emphasize your value in maximizing their sale.
Tone: Compassionate and professional.
Pro Tips for Facebook Prospecting
Post at Different Times: Experiment with posting in the morning, afternoon, and evening to reach a broader audience.
Engage Quickly: Respond to comments and messages promptly to build trust.
Share Valuable Content: Post articles, tips, or market insights to showcase your expertise.
Follow Up Promptly: If a seller shows interest, act fast to keep the conversation moving.
Why These Posts Work
Each post serves a specific purpose: attracting sellers, creating urgency, and building credibility. By consistently posting and engaging, you’ll position yourself as a trusted resource for business owners ready to transition or retire.
Start Building Visibility Today!
Ready to grow your network and secure more leads? Follow this weekly guide, stay consistent, and watch as your efforts generate opportunities for your brokerage. Remember, whether it’s one post or ten, the key is taking action—so start posting now!
Would you like to customize these post ideas further or include examples from specific niches?
